ETIHADBEYOND BORDERSTwo Etihad travellers. Two high-stakes moments — a Business-class airport run, and a half-formed holiday wish. The screens below are the live prototype, deep-linked to each beat of the story.
Amara is flying Business on Friday. Her fare includes a chauffeur to the airport — but she doesn’t know it. It’s buried behind menus and a form that asks her to pick a pickup time blind, hours before she’d even think about it.
On the day, there’s no live status. She watches the clock and the traffic, and books a taxi “just in case.” The most generous part of her ticket quietly goes to waste.
So we made finding it and using it the same calm action — and turned the day of travel into reassurance.
The included chauffeur sits on the same trip card Amara already checks — not three menus deep. One tap to start. The check-in tile is visibly disabled until it opens, so there’s no dead end.
Instead of guessing, the app recommends “4h before.” She’d rather leave a little later, so she sets her own time — and gets a gentle, non-blocking warning that it’s cutting it close.
A clear recap, a reference, and the line that matters most: no payment — it’s included. The most generous part of her fare is now working for her.
Until travel day, tracking is clearly locked. Then worry becomes a live map: ETA, the driver’s name and plate, one-tap call. And quietly, “we’re watching your flight” — if it shifts, the pickup adjusts itself.
Only once she’s actually arrived does the app ask “how was your ride?” — never mid-journey. Feedback when it’s earned, not when it’s convenient.
Amara has a long weekend and a vague wish: somewhere in Europe, under $700, for two. Today that wish meets exact-date pickers and airport codes. She opens ten tabs; an AI chatbot gives confident answers she can’t trust or actually book.
The excitement fizzles into admin — and at checkout he re-types everything anyway.
So we let the app accept the wish — and show its working, keeping Amara in control the whole way.
No airport codes, no date grid. Amara opens an AI entry with a first-run hint that shows what’s possible. The classic search stays one tap away for anyone who prefers it.
The assistant opens as a sheet and takes the whole sentence — “anywhere in Europe, under $700, for two.” Voice input is real. And if it can’t do something, like Tokyo, it says so instead of guessing.
Before any results, the AI reflects back what it understood as editable chips — region, budget, travellers, dates. If it’s wrong, she fixes it in a tap. Trust comes from visibility.
A short, ranked shortlist by destination, each with a plain “why this trip.” Calmer than ten browser tabs — with an honest note that fares are indicative.
On the detail screen, same-day times stay tucked behind “change times,” and instead of a fake discount she sees the truth that helps: how far under budget the trip comes in.
Fares with live totals, and — for Economy only — optional extras like a chauffeur or extra bag. Business hides them, because it already includes them. The AI proposes; Amara chooses.
A vague Tuesday-night wish becomes a confirmed trip — or a saved one to revisit. The admin never got in the way.
However different the moments, the same idea holds them together: the app does the heavy lifting, the traveller keeps the wheel.
Show what it understood, let people edit it, explain the “why.” Confidence comes from control, not magic.
On the day that counts, reassurance outranks information. A moving car and a named driver beat a paragraph of policy.
Disabled-not-hidden states, gentle warnings, editable fields, graceful fall-backs. The path always has a next step.
Every screen above is the real, working prototype. Open either one full-screen to click through it yourself, or dig into the thinking behind the design.